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[Nicklab]

The first product listing for THE FORCE AWAKENS comes from the Hot Wheels license by way of ENTERTAINMENT EARTH.  It's a non-spoiler sort of listing:


Star Wars Force Awakens Starship Hot Wheels Elite Vehicle - $69.99
 
From Star Wars: Episode VII - The Force Awakens, comes this 1:18 scale Hot Wheels Elite Starship Hot Wheels Elite Die-Cast Vehicle. The Force Awakens Starship measures approximately 6-inches long and features opening parts and attachable landing gear. The Force Awakens Starship Includes a display stand and is packaged in a polyfoam closed black box. More details to come.

[Nicklab]

Rebelscum has a gallery of the Star Wars Hot Wheels display from SDCC. 

The cars are pretty much along the lines of what I've been expecting.  Crazy cars that are designed around a character theme.  But some of the real gems seem to be the Starship collection.  They're doing X-Wing fighters and TIE Fighters, of course.  And there's also the Millenium Falcon, too.  But check out this Death Star set!

[Falcon]

Nice display case, car looks like the Vader DISNEY RACER sold in the theme parks. 

I wonder if the line will be on its own card and separate case assortment (like the DC and MOTU cars), or will these be mixed in with the regular case assortments (which will be a nightmare).

I'd like to see them do some vehicles in the scale that Hot Wheels did the Star Trek line a few years back.

[Nicklab]

Check out this posting on Mint In Box.  This appears to be a first look at Mattel's new Star Wars Hot Wheels that are set to be unveiled in the upcoming issue of the Star Wars Insider.

Here's a translation, since Mint In Box is published in French:

We introduced yesterday a sneakpeeks of first creation Star Wars by Hoth Wheels miniature car manufacturer.

Here today the final version of the first car in the colours of Vader, the small car will be sold in the form of "collector" in its case in the form of lightsaber.


This small car scale 1:44 will be sold exclusively at the San Diego Comic Con in July.