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Author Topic: FORCE FRIDAY 2016 - Discussion  (Read 1141 times)

Nicklab

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Re: FORCE FRIDAY 2016 - Discussion
« Reply #6 on: October 01, 2016, 06:03:03 AM »

I was planning to do midnight at TRU but it was pouring hard last night so decided to stay home.  Nick, your loot photo, is that the new AtAt at the bottom w the exclusive figure?  I didn't see that one

I did not and would not buy the AT-ACT.  And from everything I've seen it was NOT available yesterday, and probably will not be for a little while. 

The vehicles that I did buy were the U-wing with Cassian Andor and the REBELS A-wing with Hera Syndulla.
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Darth Wallet

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Re: FORCE FRIDAY 2016 - Discussion
« Reply #5 on: September 30, 2016, 11:35:03 PM »

I was planning to do midnight at TRU but it was pouring hard last night so decided to stay home.  Nick, your loot photo, is that the new AtAt at the bottom w the exclusive figure?  I didn't see that one
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Nicklab

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Re: FORCE FRIDAY 2016 - Discussion
« Reply #4 on: September 30, 2016, 03:42:33 PM »

I just could not do Midnight Madness.  First of all, the Bergen County blue don't permit stores to be open at midnight.  And while I do hit the TRU stores in Paramus regularly, I didn't feel like braving the crowds in Nanuet, NY.  Ay some of those Midnight Madness events that I did go to back around 2002 and 2005, some of the people who were attending just could not act like decent human beings.

I ventured out today in the afternoon.  I hit one TRU, one Walmart and one Target.  Not a single exclusive was on hand, but I got a few things that I've had my eye on.  But man, those 6" Black Series Death Troopers were a hot commodity!
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Darth Wallet

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Re: FORCE FRIDAY 2016 - Discussion
« Reply #3 on: September 30, 2016, 09:25:30 AM »

Went to my local Target this morning and picked up a complete set of 6" black series and a few 3 3/4.  Don't see all on the checklist I printed from Rebelscums.  Also got the Stormtrooper Helmet, Darktrooper voice changer, both deluxe vehicles, 2 packs.  Going to hit Disney store later and Walmart for their exclusives. 
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Gregorbian

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Re: FORCE FRIDAY 2016 - Discussion
« Reply #2 on: September 30, 2016, 08:58:52 AM »

Anybody go to a midnight release for this?

I went in the morning and, as you can see from my Store Reports, the stores that I went to had not stocked their aisles.  At least I was able to find some figures on a display piece, but it would have been nice to see the full toy aisle reset.  I'll try to hit up TRU at lunch, but I heard each store only received 6 of the exclusive Hover Tank Pilot figures.

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Nicklab

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FORCE FRIDAY 2016 - Discussion
« Reply #1 on: August 02, 2016, 09:01:54 AM »

You may have seen this post in LATEST NEWS:


Check out THIS FORBES ARTICLE about Hasbro as they prepare for Force Friday 2016.  They address some of the peaks and valleys associated with the release of THE FORCE AWAKENS toy line, including product shortages and replenishment issues.  And there's also the big reveal that Luke Skywalker's appearance in the film was kept so secret that NOBODY at Hasbro knew about it until they saw THE FORCE AWAKENS in theaters.

Quote
For 'Star Wars' Toys, Hasbro Prepares To Go 'Rogue'

Luke Y. Thompson

We’ve had barely a year of Star Wars toys from the latest film, The Force Awakens, and already we are only two months away from the launch of the next line: Rogue One: A Star Wars Story toys are set to launch nationwide on September 30th. Collector are bound to have questions, and at the recent San Diego Comic-Con, we caught up with Star Wars marketing director Joe Ninivaggi, as he revealed the big-ticket item for holiday 2016 – a modified AT-AT walker (called the AT-ACT in the new film). Unlike the vintage vehicle from Kenner, which sounded like it might break every time you tried to move the legs, this one is not just remote-controlled but smartphone-controlled, complete with audio effects and Nerf-like darts. It’s currently set to come with three action figures, and can carry around ten, with a removable cargo compartment (that’s what the new “C” in the acronym stands for).

Last year’s roll-out of new product disappointed many fans, as inventory sold out so quickly people weren’t able to buy as many new figures as they would have liked. While Ninivaggi calls the event, dubbed “Force Friday,” “just really great in general,” he does cop to the fact that the scarcer quantities were a problem on Hasbro's end rather than the stores, saying, “it’s definitely not any skittishness from the retailer. Everybody’s fully supportive of it. It’s the biggest pop culture phenomenon in the world. But yeah, it’s a combination of things. We were a little bit late getting everything we needed out, as it flows through the whole system – the retail system, sometimes it takes a little longer to get out to the shelf. But definitely no skittishness. It’s just getting sufficient quantities, and also meeting the demand.”

One of the most notable replenishment issues last year was for movie heroine Rey, who proved to be more popular and more significant to the story than was initially apparent. “We got her out there and she was quickly snatched up,” says Ninivaggi, “so getting her replenished was a challenge. We’re doing better with that. In general, we’ve been trying to do more female characters as well. We have Sabine, we have Hera, we have Captain Phasma, Rey, Leia.” He notes that as the movies have gotten more diverse, the toys will reflect that. The newly revealed action figure of Hera from the animated show Rebels might even do something the character on the show never has – include goggles that go down over her eyes! Engineering, he says, is still trying to figure out if that’s workable.



But the Rey shortages weren’t all supply and demand. The issue of spoilers was a bigger one for Hasbro than you might imagine, and along with the secrecy behind Rey wielding a lightsaber – which wound up holding some of her figures back until after the movie came out – the air of mystery is what has kept two major characters from even appearing in toy form yet: arch-villain Snoke, and Jedi Master Luke Skywalker. But rest assured, both are coming. “The reality is we actually saw Luke for the first time when we watched the movie!” says Ninivaggi, who adds that it was the same for Andy Serkis’ Supreme Leader Snoke. “So we quickly got the reference from Lucasfilm; we’ve been working on it. He’s absolutely coming, in multiple scales. It’s just not out quite yet.” For a figure with all original parts, he notes, it can take up to 18 months from conception to release.

Fans of vehicles might be happy to note that Hasbro does not consider the 6-inch scale Black Series TIE Fighter a failure, and more vehicles in that scale are planned, though they won’t say if future vehicles will stay smaller, like Rey’s Speeder, or go big again like an X-Wing. One that they won’t be making any time soon in any scale, however, much to many fans’ chagrin,  is the Ghost from Star Wars Rebels. “I wouldn’t keep your fingers crossed for the Ghost, unfortunately,” says Ninivaggi, but adds “I would love it.” Well, there’s always the Lego version.

Before signing off, he also dropped a few more tidbits for fans: the Comic-Con exclusives this year that were deluxe versions of Obi-Wan Kenobi and unmasked Kylo Ren will be hitting retail in stripped-down versions with less accessories, Force Awakens merchandise will continue strongly even as Rogue One rolls out, and they plan to make a big announcement in the near future regarding the super-articulated 4-inch figures that are currently exclusive to Walmart. As to whether more Rogue One product will be officially announced before it all goes on sale Sept. 30th? “That’s really in Lucasfilm and Disney’s hands. They’re masters at the marketing, and getting everyone really excited, so we’ll have to just wait and see. ”
[/i]


So what do you think?  Hasbro addressed some of the shortages, MIA characters and more Super-articulated figures that will be exclusive to WalMart.  But most of all, do you think that Lucasfilm Licensing and Hasbro will get it right this time?
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