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Author Topic: Hasbro Star Wars - Hasbro Corporate News  (Read 59 times)

Nicklab

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Re: Hasbro Star Wars - Hasbro Corporate News
« Reply #2 on: February 07, 2018, 10:50:55 AM »

Check out THIS CNBC ARTICLE about Hasbro's conference call regarding their 2017 earnings.  Hasbro CEO Brian Goldner had some notable things to offer regarding the Hasbro Star Wars line:

The toymaker said Wednesday that sales of "Star Wars" and "Frozen" toys lagged during the fourth quarter

"Overall consumer demand slowed in November and December both for the industry and for Hasbro," CEO Brian Goldner said in a statement. "A decline in Partner Brands and Europe revenues resulted in us not meeting our fourth quarter revenue expectations."

Hasbro's partner brands segment, which include "Star Wars," "Frozen" and "Marvel" merchandise, slumped 21 percent in the fourth quarter.

The company said it doesn't see the fall in sales as "Star Wars fatigue," but rather a result of the timing of the merchandise release and advertisements. Goldner said that between Force Friday, a September merchandising event, and the release of "The Last Jedi" in December, customers were bombarded with products from other entertainment properties, like "Thor: Ragnorak" and "Justice League."

"So narrowing those windows so you're really able to take advantage of the specific marketing and these big marketing campaigns around the brands enables you to do quite a strong job in merchandising those films," he said.

In 2015, Force Friday lead to monumental sales of "Star Wars" toys ahead of "The Force Awakens," the first "Star Wars" film in nearly a decade.

"Clearly there was a lot of pent-up up demand across the board," Goldner said.

Hasbro expects to see a pickup in sales of toys tied to "The Last Jedi" as the film becomes available to the public on home video. It will begin advertising its merchandise for the stand-alone Han Solo film in April, ahead of the film's release in May.


Hasbro warned last October of weak holiday sales due to the bankruptcy of retailer Toys R Us. Residual effects from the bankruptcy weighed heavily on rival Mattel's earnings during the crucial holiday period.

Hasbro relies heavily on Toys R Us for sales. In 2016, the toy retailer was tied with Target as the second-largest seller of Hasbro goods, accounting for 14 percent of Hasbro's sales in the U.S. and Canada.

In January, Toys R Us said it was planning to shutter roughly 180 stores about one-fifth of its U.S. store fleet.

"We estimate less than half the stores in their announced closures directly affect our initial plans, but we also expect Toys R Us to streamline inventory at remaining stores," Goldner said during the call. "Much of this impact will be felt in the first two quarters of the year. We anticipate during 2018 that we will right-size our business with Toys R Us."

Hasbro did not offer guidance for 2018. Goldner said the company would provide more insight on its forecast at the New York Toy Fair in mid-February.
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Nicklab

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Hasbro Star Wars - Hasbro Corporate News
« Reply #1 on: January 19, 2018, 10:11:40 AM »

Check out THIS BLOOMBERG ARTICLE about the decline in sales for Star Wars toys for 2017.
« Last Edit: February 07, 2018, 10:51:20 AM by Nicklab »
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