There is limited information about the pending re-launch of KB Toys.
THIS ARTICLE touches on some of the limited details about KB's return.
Party City, though, will not be the only the only toy stores popping up for the holiday season. Strategic Marks, a firm that buys and repurposes defunct brands, owns the KB name and plans to open 1,000 pop-up KB Toys stores this holiday season. They are starting later — Black Friday — and, like Toy City, they will run through the holiday season.
“My assumption is that there’s about half a billion dollars’ worth of toys that have been produced for Toys R Us with no place to go,” said Strategic Marks President Ellia Kassoff, according to CNNMoney. “That’s a big, big void that we’re hoping to fill up.”
Kassoff noted that he is already in talks with Hasbro, Mattel and around 200 smaller toy suppliers that are looking for new brick-and-mortar retailers. The time is right for KB, he noted, since the fall of Toys R Us means there are a lot of toy manufacturers “that have inventory but no place to sell it.” Of course, “no place” is a bit of an understatement, since KB won’t be the only pop-up game in town — or the only fallen Toys R Us rival making a comeback this holiday season.